Sneak Energy has successfully expanded into the canned energy drink market with the launch of a trio of innovative products.
These new offerings contain no sugar and no preservatives, utilizing all-natural flavors and colors. Moreover, the canned range includes performance-enhancing ingredients designed to deliver a cognitive boost.
The exciting new energy drink flavors are Blue Raspberry, Tropikilla, and Strawberry & Watermelon.
This marks the brand’s first significant move away from the powdered-energy drink market. The Sneak Energy team has dedicated two years to developing the formula to perfectly suit the can format while remaining true to Sneak’s commitment to great-tasting and functional energy drinks.
Will Peirce, co-founder of Sneak Energy, stated: “Our expansion into canned drinks is primarily to meet the requirements of modern lifestyles and for convenience. Just like our powder formula, our canned energy formula provides 150mg of caffeine to deliver energy without the jitters or crash associated with sugary energy drinks. It also offers enhanced alertness, focus, and concentration through the addition of lesser-known ingredients such as ginseng and theanine, while still incorporating caffeine, taurine, and a healthy dose of B vitamins.”
“While it is hugely exciting to launch Sneak Energy in the canned drinks market, we remain committed to producing new and innovative powder flavors, with numerous announcements planned for 2020.”
Jonny Teeling, also co-founder, added: “Brand is just as important to us as the product itself. It’s evident that consumers are choosing brands as a form of self-expression. Sneak was created to satisfy that desire within the creative industry, which spans gamers, developers, producers, photographers, and more.”
“While legacy brands are attempting to penetrate this market, they often struggle to do so from a position of authenticity. Our opportunity lies in offering an outstanding product first and foremost, complemented by a brand that directly resonates with this audience.”
Launched in 2018 by Peirce and Teeling, Sneak Energy has cultivated a loyal following within the gaming and creative industries. The brand now offers six distinct flavors of its powdered energy drink, in addition to limited edition flavors throughout the year, merchandise, and three flavors of its new canned energy product.
The 500ml energy drink cans are available now in packs of 12 for £24.00, exclusively at sneakenergy.com. Additionally, a mixed variety pack containing four of each flavor is also available.
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