The new addition enables retailers to further capitalize on the growing demand for value tobacco. Embassy Signature Rolling Tobacco, equipped with a range of premium features, is now offered at a low price point.
Tom Gully, the head of consumer marketing UK & Ireland at Imperial Tobacco, expresses his excitement about extending the popular Embassy Signature range. The brand’s innovation continues with the launch of their new rolling tobacco variant. It is well-known that value plays a significant role in current shoppers’ trends, particularly among adult smokers who are shifting towards the economy and value roll your own (RYO) price segments.
In fact, these two price segments jointly contribute to over half (54%) of all RYO tobacco sales. Imperial holds a 46% market share in these value segments, and with Embassy Signature Rolling Tobacco now being their lowest priced RYO value brand, retailers can take advantage of this prevailing trend.
To support the launch of Embassy Signature Rolling Tobacco, a deal offering £5 off an outer will be available at wholesalers, while stocks last.
