Baker & Baker’s latest product, the Cadbury Crunchie Doughnut, marks an exciting milestone as it becomes the first Cadbury Crunchie offering in the fresh in-store bakery sector. This launch adds to the success Baker & Baker has achieved with other popular Cadbury brands like Dairy Milk and Dairy Milk Caramel.
The Cadbury Crunchie Doughnut is a delectable treat crafted with soft dough and a sumptuous caramel filling. It is then elegantly topped with Cadbury chocolate honeycomb flavoured icing, and adorned with chocolate-coated golden honeycomb pieces.
To begin with, the Cadbury Crunchie Doughnuts will be introduced in a convenient two-pack format for retailers. This delightful indulgence is expected to particularly captivate the interest of younger consumers and families, while also attracting new patrons to the sweet in-store bakery offerings.
Michael Bancroft, licensing director at Baker & Baker, expresses their anticipation, stating, “The launch of our Cadbury Crunchie Doughnuts has the potential to significantly shake up and make a lasting impact within in-store bakery.”
He further explains, “Crunchie is a cherished and distinctive confectionery brand, and we have meticulously created a doughnut that not only embodies the memorable Crunchie taste but also showcases the characteristic honeycomb texture. We firmly believe that this combination will resonate with a wide range of consumers. Its striking presence in-store is likely to entice impulse purchase behavior among shoppers.”
It is worth mentioning that Baker & Baker prides itself on an exclusive fresh bakery licensing partnership with Mondelēz International. This partnership enables them to manufacture and distribute fresh bakery products featuring renowned brands like Milka, Oreo, and Cadbury within key European markets.
The Cadbury Crunchie Doughnut will be made available for purchase at a recommended retail price of £1.75.
