Sharp’s Brewery has introduced a new cider brand in the UK on-trade, collaborating with Aspall Cyder House to leverage the burgeoning premium cider category.
With a rich history in cider making, Sharp’s has ventured upstream from its Cornish estuary to partner with Aspall Cyder House on this exciting new liquid. The outcome, Sharp’s Cold River Cider, melds Aspall’s expertise with Sharp’s innovative spirit, resulting in a premium 4.5% ABV medium-dry apple cider that boasts a light, crisp, and undeniably moreish flavor.
This brand introduces a refreshing option into the premium cider market, which comprised over 40% of total value sales in the on-trade cider market in 2020.
“At Sharp’s Brewery, we continually strive to deliver balanced, quality beverages that truly reflect their origin,” said James Nicholls, marketing controller for Sharp’s Brewery.
He further elaborated, “Last year, we journeyed upstream from our Cornish estuary home to Aspall Cyder House in Suffolk. There, in a meeting of minds between our beer sommelier, Ed Hughes, and the Aspall master cider makers, Cold River Cider was forged. This product fuses Aspall’s taste-making expertise with Sharp’s fresh perspectives to create an exceptional new cider.”
“In Cold River Cider, we have crafted something truly unique; a crisp, moreish, and refreshing medium-dry apple cider that embodies a fresh approach and a modern aesthetic, challenging traditional cider design conventions.”
“Cold River Cider will effectively meet the demands of customers seeking to premiumize their cider offerings with something distinctive, yet maintains the superior quality expected from Sharp’s and Aspall. We eagerly anticipate enjoying a pint of Cold River Cider with friends this summer.”
Phil Pick, marketing controller for Cider at Molson Coors Beverage Company, added, “The launch of Sharp’s Cold River Cider enhances our portfolio in the cider category, including our super premium Aspall Cyder and our celebrated Rekorderlig range. This caters to customers seeking more premium options and exciting flavor variations.”
