Mars ice cream range adds a new member to the family, and it’s a light treat! The Milky Way Ice Cream Tub offers a delicious blend of light nougat flavor and vanilla ice cream, with chocolate sauce swirls. All this, in addition to having only 90 calories per serving, makes it a perfect choice for those who are watching their calorie intake. Furthermore, it will be the first HSFF-compliant offering from Mars ice cream range.
The launch of Milky Way Ice Cream Tub comes at a time when the UK ice cream market is showing impressive growth. Total Mars branded ice creams performed even better by achieving a growth of 36.2%. The Milky Way brand is now the fourth to join the Mars range of ice cream tubs, following the popular brands, Mars, Snickers and Maltesers.
Michelle Frost, the General Manager at Mars Chocolate Drinks and Treats, expressed her excitement about the new offering, saying: “Introducing Milky Way Ice Cream Tub to our ice cream portfolio not only offers consumers the trusted taste of one of our most iconic brands, but also provides a lower calorie alternative for those seeking a lighter ice cream treat.”
If you’re already planning to try Milky Way Ice Cream Tub, you won’t have to wait long as it will be available in convenience and wholesale channels from May 2023. Don’t miss your chance to experience the delicious taste of a classic Milky Way treat in a new, light way.
