“For 75 years, Golden Wonder has been consistently delivering fully flavored and great-value crisps and snacks. And now, we are taking it up a notch with our Mega Onion Rings and Mega Spicy Rings available in £1 PMP sharing bags,” asserts Matt Smith, the marketing director at Golden Wonder.
Golden Wonder strongly advises retailers to stock up on £1 PMPs as they have been the primary catalyst for the growth of the snacks category over the past four years. In fact, they have grown over three times faster than the market itself and currently account for an impressive half of all sales, according to Smith.
After conducting extensive conversations with both retailers and consumers, Golden Wonder recognizes the paramount importance of adhering to the £1 price-point. Understandably, with the financial constraints faced by consumers, it is crucial for independent retailers to provide them with utmost confidence that they are indeed getting great value through PMPs. Consequently, instead of raising the headline price of our £1 PMPs, we remain steadfast in our commitment to maintain this affordable price point. This decision clearly demonstrates Golden Wonder’s dedication to crafting delicious, high-quality snacks that provide fantastic value to consumers while ensuring that retailers enjoy strong profit margins.”
