The new IQOS Iluma is equipped with the Smartcore Induction System, utilizing a magnetic heating system, eliminating the need for blades and tedious cleaning. In addition, its enhanced design aims to provide a more intuitive and cigarette-like experience compared to other alternatives.
Among PML’s heated tobacco offerings, the IQOS Iluma One stands out as the most affordable option, priced at £39 RRP.
Christian Woolfenden, the managing director for the UK and Ireland at PML, expressed, “Globally, the heat-not-burn category is experiencing an incline, and PMI’s IQOS products have successfully assisted millions of individuals worldwide in transitioning away from traditional cigarettes. In the UK, heated tobacco has gained remarkable momentum, with growth exceeding a striking +400% over the past three years.”
“With IQOS Iluma, we are taking our innovation to the next level. This groundbreaking technology provides adult smokers with more choices and represents a significant leap forward in our endeavors to hasten the decline of smoking. We have absolute confidence that IQOS Iluma, with its appealing device range and competitive price points, will captivate both adult smokers and existing adult nicotine users, leading to a breakthrough in the growth of heated tobacco in the UK.”
