Soft drinks manufacturer, Clearly Drinks Limited, has unveiled a new branding for its flavoured water line, Perfectly Clear. With a consistent colour scheme and refreshing fruit infusion imagery, the new design aims to provide a premium look and feel to the product. The revamped packaging will highlight the product’s key USPs, such as ‘sugar-free’ and ‘spring water’, and two new flavours, Blueberry & Apple and Cherry & Raspberry, will be added to the portfolio this summer.
Mark Robinson, Brand Manager for Perfectly Clear, stated that the decision to update the branding was taken to build lasting brand awareness and to compete effectively against rivals in the category. He added, “We are confident that our new branding does just that. We are pleased to be rolling this out to consumers from April and look forward to what the future holds for Perfectly Clear.”
The two new flavours of flavoured waters will be available in recyclable bottles of 1.5 liters at an RRP of £1.10. This will complement the existing range of sparkling and still drinks. The new flavours offer maximum fruity flavour without the sugar content.
Perfectly Clear has seen significant success in recent years and has secured listings in multiples, wholesalers, and convenience retailers nationwide. This growth has led to a further need to build a consistent and premium brand identity for consumers. The new branding aims to be evolutionary and offers a consistent message to consumers.
In conclusion, Perfectly Clear’s new branding is a strategic move aimed at building a lasting brand identity that is competitive, premium, and consistent. The new design will roll out in April, and two new flavours of flavoured water will be added to the existing portfolio this summer. Perfectly Clear continues to offer maximum fruity flavour without the sugar content.