Starting from Saturday June 10th, the Times will raise the price of weekday copies from £2.50 to £2.80 per copy. Additionally, the Saturday edition will now cost £3.50, up from £3, whereas the Sunday Times will go from £3.50 to £4. Despite these increases, the current percentage return for copies sold through subscriptions or over the counter will be lowered, and will not return to current levels until December 9th.
Jason Birks, the national president of the Fed, expressed disappointment with News UK, saying, “It is very disappointing that News UK has chosen to penalise its most loyal trading partners by cutting percentage margins and deferring a return to current levels for six months. It is totally wrong to delay paying retailers their fair dues, particularly on countertop sales where there is no justification for delaying the increase. Once again, news retailers are losing out while helping to swell the coffers of the publishers.”
This decision is concerning for many of the Times’ loyal customers who rely on the publication for comprehensive news and analysis. Despite these increases, the value proposition of the Times remains strong, and its readership continues to grow. As always, the Times is committed to providing in-depth reporting and analysis, and delivering high quality journalism to its readers.
