Jameson has recently been announced as an Official Partner of the English Football League (EFL) for the upcoming 2023/24 season. This exciting collaboration will not only showcase the brand’s dedication to football but will also span across the EFL’s three divisions until the end of the 2026/27 season. Additionally, this partnership further builds on Jameson’s involvement in grassroots football, as demonstrated through their ongoing sponsorship of Powerleague, the largest small-side pitch provider in the UK.
Leanne Banks, the marketing director at Pernod Ricard UK, expressed her enthusiasm regarding the partnership, stating, “Football has a remarkable ability to bring people together, and we are thrilled to extend our support beyond grassroots communities. Becoming an Official Partner of the EFL allows us to demonstrate our commitment to football at all levels while celebrating the passion we share with the fans.”
Ben Wright, the Chief Commercial Officer of the EFL, also shared his delight and acknowledged Jameson’s global reputation and prestige as a brand. He commented, “Welcoming a renowned brand like Jameson as an Official Partner indicates the growing interest in the EFL and our competitions. With the new season just around the corner, Jameson’s investment in our 72 member clubs highlights their unwavering support for football in England and Wales. From our early discussions, it was evident that this long-term agreement truly reflects our shared passion for the game, and we eagerly look forward to further developing this partnership over the next four years.”
To commemorate this exciting partnership, various personalities from the world of football, including Dion Dublin, Maisie Adam, David Prutton, Bianca Westwood, and Adebayo Akinfenwa, came together at London’s Classic Football Shirts venue for the launch.
Additionally, we would like to take this opportunity to provide our contact information:
– Johanna Thomson, Content & Community Editor, Independent Retail News, EMAP part of the Metropolis Group.
– Address: 10th Floor, Southern House, Wellesley Grove, Croydon, CR0 1XG, Surrey.
– Website: [www.emap.com](http://www.emap.com/) | [TalkingRetail.com](https://talkingretail.com/)
In summary, Jameson’s partnership with the EFL highlights their shared passion for football and commitment to supporting the sport at all levels. This collaboration will undoubtedly further elevate the excitement surrounding the EFL competitions in the coming years.
