Nature Valley, a well-known brand for their granola bars, has recently expanded their portfolio with the addition of the new Savory Nut Crunch bar. This marks their entrance into the lucrative savory snack market. As per the brand’s latest offering, the bars are available in three flavors – Everything Bagel, White Cheddar, and Smoky BBQ.
Ray Joncas, the Vice President and Business Unit Director at General Mills, shared his thoughts on the launch, “Nature Valley is known for introducing the first mainstream granola bar to consumers, and since 1975 we’ve continued to innovate and find new ways to shake up the bars aisle. Snacking fans now have the best of both worlds with our new Savory Nut Crunch bars as a companion to our traditional whole grain oat granola bars.”
What makes these bars unique is that they provide grab-and-go convenience in a one-bar pack by utilizing a proprietary binding process that eliminates the need for sugar binders to keep them intact. The new technology used has enabled the brand to solve a consumer need for convenient snacks that don’t require syrups and sugars to bind the bars together.
Ali Shaikh, Senior Brand Manager at General Mills, emphasized on the opportunities unveiled for the brand and consumers due to this technology, “This has unlocked an opportunity for us to craft Nature Valley snack bars with 2g of sugar in surprisingly savory flavors, delivering on a whole new set of cravings.”
The brand’s new line of savory bars is now available at grocery stores across the US at a suggested MSRP of $4.79 for a 5-count box, offering a convenient option for snacking enthusiasts.
In summary, Nature Valley has innovated yet again with its new Savory Nut Crunch bars and has incorporated new technology to deliver a convenient, low sugar snacking option in delectable savory flavors. Get your hands on these bars and experience the perfect balance of innovativeness, convenience, and taste.
