The dairy company is set to introduce two retro flavors from its back catalogue: Mississippi Mud Pie Inspired and Strawberry and Choc Orange Balls. These flavors will be part of the newly redesigned packaging for Müller Corner Originals, the first product of its kind to be launched.
Toby Bevans, strategy and marketing director at Müller Yogurt & Desserts, commented, “Let’s take a trip back to 1997, a year filled with notable events such as the construction of the Millennium Dome, the publication of Harry Potter and The Philosopher’s Stone, and Katrina and the Waves winning Eurovision. It was also the year in which Müller introduced Müller Corner Mississippi Mud Pie Inspired.”
He continued, “We have discovered that people have an overwhelming fascination with everything retro. As evidence of this, since the reintroduction of Müller Corner Mississippi Mud Pie Inspired, the response has been phenomenal.”
“Müller Corner holds a prominent position in the yogurt market, and with a rich selection of beloved classics to resurrect, we aim to infuse the dairy aisle with excitement, enjoyment, and a touch of nostalgia.”
