Pladis is set to introduce a year-round gifting range with their renowned McVitie’s Victoria brand. This new collection includes two exquisite gift selections: McVitie’s Victoria Chocolate Orange Dreams and McVitie’s Victoria Chocolate Creations Gifting Pack.
Adding further value to the McVitie’s Victoria Chocolate Creations Gifting Pack are three on-pack messages, to give consumers the option to choose between ‘Thank You’, ‘Enjoy’ and ‘You’re Great’.
According to James King, Marketing Director for McVitie’s at Pladis UK&I, there is a substantial market opportunity for biscuit gifts that can be cherished throughout the year, totaling over £42 million. He also notes that amidst the current cost-of-living crisis, consumers are increasingly on the lookout for thoughtful, indulgent gifts that are affordable.
As a leading premium biscuit assortment brand, McVitie’s Victoria is poised to meet this demand. Although their existing seasonal range has already garnered significant popularity, they aim to elevate their offering and bring even more value to biscuit gifting. Their strategy involves enticing British consumers with an assortment of ultra-premium, decadent gifting options featuring their all-time favorite biscuits.
Pladis understands the importance of providing consumers with exceptional gift selections, and their year-round gifting range under the McVitie’s Victoria brand is a testament to this commitment. By offering enticing choices and maintaining their reputation for quality, they are poised to capture a significant portion of the market and delight biscuit enthusiasts throughout the year.
