Spirits producer Sazerac has recently unveiled its latest offering, the Mango Shotta spirits brand. This innovative drink is a blend of mango, jalapeño, and tequila and is inspired by the famous Mexican dessert, mangonada. The drink has a unique flavour profile and boasts an ABV of 26%, making it perfect for summer consumption.
According to Lauren Selman, Sazerac’s global innovation and commercialization lead, the launch of Mango Shotta was driven by consumer trends and interest. The drink is designed to appeal to a new and evolving generation of drinkers seeking something different and adventurous in their alcoholic beverages.
Mango Shotta is presented in a bold and vibrant packaging, which reflects the drink’s spicy essence. Customers are advised to serve the drink chilled in a shot glass lined with lime and tajin. The product is set to hit select US markets, including Florida, Illinois, Arizona, Ohio, South Carolina, and Texas from May. The 750ml bottle of Mango Shotta will retail at an SRP of $14.99. Sazerac plans to introduce the product across the United States over the course of the year.
In conclusion, Mango Shotta is an innovative and unique drink that sets a new standard in the beverage industry. Its distinctive flavour, lower ABV, and arresting orange color make it the perfect recipe for a summer shot. So, get yours today and experience the bold and exciting combination of mango, jalapeño, and tequila.
