Budweiser Brewing Group, the official sponsor of the FIFA Women’s World Cup and the England Football teams, is set to launch its most extensive off-trade campaign in the UK. This campaign will feature various tailored mechanics across grocery and convenience channels.
Adorning limited-edition packs, the FIFA Women’s World Cup trophy will be showcased on both Budweiser bottles and cans. Additionally, these packs will incorporate a scan-to-win feature, allowing shoppers to win exciting prizes such as TVs, free beer vouchers, or even PerfectDraft machines. Asda shoppers can look forward to winning Budweiser branded bucket hats, while Coop will offer fans a chance to get their hands on a Budweiser BBQ Bundle. Alongside these enticing offers, Budweiser will be supporting adult women’s football by donating 50p through the FA Football Delivery Fund for every purchase of a 15x300ml pack at Tesco.
Creating a buzz around the competition, Budweiser will employ a range of point-of-sale displays. These displays will feature legendary players, bringing consumers closer to the Lionesses than ever before. Utilizing out-of-home (OOH) adverts and front-of-store displays, Budweiser will merge the England players with their products, further igniting anticipation amongst football enthusiasts.
Mark Wingfield-Digby, off-trade sales director at Budweiser Brewing Group, expresses his enthusiasm for the FIFA Women’s World Cup 2023 tournament, stating, “With not long to go until the first match, excitement is already high. At Budweiser, we firmly believe in the unifying power of football, and we are thrilled to launch our new limited-edition packs. These packs will enable shoppers to fully support the Lionesses throughout the tournament.”
To provide a visual representation of this campaign, we invite you to watch our latest promotional video:
