Kopparberg recognizes the need for more diversity in sweeter, easy-to-enjoy ciders with higher ABV. This lack of variety often deters young adult consumers.
According to Rob Salvesen, Kopparberg’s Head of Marketing, “Kopparberg’s Sweet Vintage Cider stands out from similar high ABV products in the market due to its sweeter and more accessible flavor. It evokes a sense of nostalgia while offering a bold modern twist.”
In providing a timeless choice, Kopparberg aims to satisfy those seeking a taste of the past with a contemporary edge. Transitioning seamlessly between both worlds, their Sweet Vintage Cider captures the best of both eras.
