The activation is part of the ‘Keep on Moving’ campaign and aims to engage a wider audience, particularly the younger demographic. Hosted at key JET locations, the activation features a gameshow-style host sporting a brand-appropriate yellow velvet jacket. A spin-the-wheel concept allows drivers to win various driving-related prizes, ranging from a simple ‘high five and a fiver’ to fluffy dashboard dice and £250 worth of hotel vouchers.
This exciting experience has initially been launched at JET service stations located across Surrey, Sussex, and Oxfordshire, with plans for more events in the coming months. The ‘Spin to Win’ campaign is part of a greater effort, which includes a national TV campaign created using advanced CGI technology. Moreover, influencer-led social and marketing campaigns have also been employed to reach a wider audience.
According to Áine Corkery, the manager of brand, UK Marketing at Phillips 66 Limited, “This activation aims to highlight the fun and joy of driving. We want to celebrate and reward our loyal customers while also reaching out to potential new customers through social media. It perfectly encompasses the spirit of ‘Keep on Moving,’ and we are thrilled to share it with the world.”
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