Jameson and fashion brand Lovers FC have collaborated with three rapidly emerging grassroots teams to develop the latest designs. These exclusive shirts cater to the football enthusiasts from Dalston-based Peaches FC, Ex-Girlfriend FC, and the Victoria Park Vixens located in East London.
According to Leanne Banks, the marketing director at Pernod Ricard UK, Jameson takes immense pride in its continuous support of grassroots football. This time, the brand’s involvement extends to the women’s game, recognizing the unsung champions and the players who truly keep the spirit of the game alive.
