The campaign, named “Connects FC”, is designed to unite individuals through football-themed events. These events can range from meeting a club legend, experiencing a behind-the-scenes stadium tour, or simply gathering for a social event at a local club.
To kick off this initiative, Jameson has partnered with the EFL’s charitable arm, the EFL Trust. The brand will be contributing £2,500 to each EFL Community Club organization that participates in the “Connects FC” program. This financial support is aimed at helping clubs enhance their community outreach efforts.
Josh McCarthy, brand director at Pernod Ricard UK, stated, “Nothing brings people together quite like football, particularly in the UK.” Jameson holds the official partnership with the EFL.
