Cobra’s brand campaign, entitled “Where There’s Spice, There’s Cobra,” showcases the remarkable diversity of spicy food and positions Cobra as the ideal partner. The campaign’s new design and iconography effectively respond to the evolving tastes of consumers. In fact, a staggering 61% of individuals in the 18 to 34 age group claim to be adventurous when it comes to experimenting with new cuisines. This growing demand for contemporary dishes aligns perfectly with Cobra’s mission to complement a wide range of cuisines, including Indian, Vietnamese, Chinese, Thai, Japanese, Turkish, Lebanese, and Sri Lankan.
According to Lord Karan Bilimoria CBE, the founder of Cobra Beer, the brand’s new creative approach perfectly encapsulates its core values, centering on the creation of a beer that pairs impeccably with spicy flavors. With the constant evolution of British taste buds and their increasing inclination towards more adventurous food experiences, Cobra has a unique opportunity to become a staple in the Pan-Asian food revolution sweeping the UK. The brand is dedicated to keeping pace with the ever-changing preferences of British consumers, and the rollout of this fresh and engaging look aims to spark meaningful conversation among our valued customers.
