Squeaky Bean, renowned for its category-leading ready-to-eat meat alternatives, has expanded its market to include snack occasions with the release of its first-ever sausage roll. The Squeaky Bean Snack Sausage Rolls come in packs of eight and provide vegans, vegetarians, and flexitarians with a plant-based option that flawlessly imitates the flavor and texture of a meat sausage roll.
According to the Mondelez State of Snacking 2022 Global Consumer Snacking Trends Study, consumers have shown an increased interest in plant-based snack options. This trend is reflected in the fact that almost half (54%) of consumers are looking to eat more plant-based snacks, and roughly 55% of consumers make a meal out of snacks on a weekly basis. Squeaky Bean’s Snack Sausage Rolls cater to this trend with the introduction of a new vegan option that offers the same indulgence as the meat-based alternative.
Squeaky Bean has leveraged its strengths in creating authentic meat alternatives and combined them with the pastry expertise of its parent company, The Compleat Food Group, to create these Snack Sausage Rolls, which are excellent for any mealtime occasion. These Snack Sausage Rolls, available in Sainsbury’s from May 3, come in a pack of eight 160g shareable snacks coated in puffed flaky pastry. The rolls are seasoned with salt, parsley, and sage, and include a blend of wheat and pea protein, added bacon-style pieces, and sautéed onions, making them an ideal snack for picnics, garden parties, and afternoon tea.
Becky Youseman, marketing controller at Squeaky Bean, commented that the brand aims to make veganism an “easy and natural choice” by providing customers with great-tasting meat alternatives. The Snack Sausage Rolls are the latest addition to the range, and according to Becky, they are “just the beginning” of their journey towards offering even more mouth-watering plant-based choices.
The Squeaky Bean Snack Sausage Rolls launch follows the brand’s entry into the frozen category in March with a range that replicates the taste and texture of traditional chicken. The product line-up includes Chicken Style Breaded Nuggets, Breaded Dippers, and Hot & Spicy Poppers.
In conclusion, Squeaky Bean’s Snack Sausage Rolls offer consumers a plant-based alternative to the meat-based sausage roll that faithfully replicates both taste and texture. With its debut in the snack category, Squeaky Bean continues to explore how it can provide a wide range of delicious vegan options for various occasions.
