Naomi Shooman, global marketing director for sweet treats at Premier Foods, asserts that the newly launched Mr Kipling Chocolate & Orange Slices are a perfect choice for Halloween enthusiasts. These delectable slices, available from mid-September, are individually wrapped, making them ideal for trick-or-treating, snacking at home, or enjoying on the go.
Building on the growing popularity of the chocolate and orange flavor in cakes, these spook-tastic slices are poised to fulfill the demand for this unique and enticing combination. Retailers can boost their appeal to customers of all ages and occasions by stocking the Mr Kipling Chocolate & Orange Slices alongside the wider Mr Kipling and Cadbury cake Halloween range. Whether it be trick or treating or gathering with friends and family to celebrate, this diverse selection caters to myriad preferences and needs.
In addition to the new Mr Kipling Chocolate & Orange Slices, Premier Foods is delighted to reintroduce several beloved products from both the Cadbury and Mr Kipling ranges. Shoppers can once again enjoy the delectable Cadbury Mini Bonfire Logs, Cadbury Pumpkin Patch Cakes, Cadbury Goo Heads Cake Bars, Mr Kipling Deliciously Good Toffee Apple Pies, Mr Kipling Terrifyingly Toffee Whirls, and Mr Kipling Fiendish Fancies. These cherished Halloween treats will be available across grocery, convenience, and wholesale channels starting from the 18th of September.
