Horlicks is excited to announce its entry into the young family market with the launch of its innovative product, ‘Horlicks Kids, Chocoland.’ This new offering aims to provide a fun and nutritious chocolatey option for children and their parents.
To celebrate this launch, the iconic malted drink brand is partnering with the highly anticipated Star Wars: Skeleton Crew. This collaboration will feature a three-month ‘moments out of this world’ campaign, incorporating in-store activations, DOOH 6s, engaging influencer partnerships, compelling digital content, and targeted paid social campaigns.
Designed specifically for kids, Horlicks Kids, Chocoland aligns with family dietary needs while maintaining the brand’s well-loved taste. Its add-milk formula is versatile, catering to both dairy-free and vegan diets.
Currently available in Tesco, Horlicks Kids Chocoland (270g) brings a delightful chocolate twist to the traditional malt flavor that has garnered affection for over 150 years.
Rebekha White, brand manager at Aimia Foods, the manufacturers of Horlicks, emphasizes the significance of this launch: “Building on this significant history, the launch of Horlicks Kids is a hugely exciting development for the brand and will unlock a younger family household.” White continues, “Chocoland maintains our distinctive malt flavour but with added chocolatey appeal. HFSS compliant and dairy-free, this makes Horlicks Kids a great choice for parents and carers looking for a tasty after-school treat to keep children going until dinner.”
Moreover, she expresses enthusiasm about the collaboration, stating, “We are thrilled to be launching Horlicks Kids with a collaboration with Star Wars: Skeleton Crew. Chocoland has been designed to inspire imaginations and fuel adventures while creating moments that matter for families. With the launch of Star Wars: Skeleton Crew, a series that follows four kids on an adventure across the galaxy, families can explore these two exciting galaxies together in ‘moments out of this world’ this festive season.”
