Heinz Tomato Ketchup lovers will be delighted to know that Heinz is launching limited edition jars of Heinz Tomato Ketchup Pasta Sauce this October. The launch is dedicated to Heinz fans who can’t seem to stop expressing their love for ketchup on pasta on social media. In fact, research has shown that a quarter of Brits (24 per cent) believe it’s perfectly acceptable to put ketchup on pasta.
The brand new Heinz Tomato Ketchup Pasta Sauce is an exclusive recipe crafted using sun-ripened Italian tomatoes. It combines a rich tomato sauce with the iconic taste of Heinz Tomato Ketchup. Caio Fontenele, Heinz New Ventures director, expressed his excitement about the launch and said, “Never say never! Whether ketchup was originally intended for pasta or not, we couldn’t resist the overwhelming social media love for this combination. So, we’ve brought together our Heinz Pasta Sauce and Heinz Tomato Ketchup to create the pasta sauce we’ve all been dreaming of. While some may argue it’s unconventional, we believe it’s simply irresistibly delicious.”
For those who are eager to try the sauce in their home-cooked meals, get ready for a game-changing experience. However, if you’re among those who find having ketchup on pasta totally unacceptable, fret not. Heinz still offers seven other mouth-watering Heinz Tomato Pasta Sauce recipes that are sure to tempt your taste buds.
Heinz’s full Pasta Sauces range includes:
– Tomato Sauce for Bolognese (vegan)
– Sundried Cherry Tomato & Basil (vegan)
– Tomato & Chilli (vegan)
– Tomato, Mushroom & Bell Pepper (vegan)
– Tomato & Lentil Ragu (vegan)
– Mediterranean Veggies & Chunky Tomatoes (vegan)
– Tomato, Grana Padano & Mascarpone (not suitable for vegans or vegetarians)
These limited-edition releases are part of Kraft Heinz’s larger transformation to bring insight-driven innovation to consumers faster than ever before and expand our taste elevation platform worldwide.
The new Heinz Tomato Ketchup Pasta Sauce will be available at Tesco nationwide or can be purchased from heinztohome.co.uk from 4th October for four weeks only, priced at an RRP of £2.50.
In addition to the launch, Heinz research has also uncovered interesting insights:
– Among the 24 per cent who believe it’s appropriate to put ketchup on pasta, the age group most fond of the idea is 18-34, with 36 per cent supporting it.
– Three in ten people (29 per cent) have previously experimented with adding ketchup to their pasta, with 8 per cent doing so regularly and 11 per cent occasionally.
– When asked about their interest in trying a Heinz Tomato Ketchup flavored pasta sauce, 30 per cent of Brits expressed their desire to try the new recipe. Additionally, 28 per cent found the idea delicious, 27 per cent loved the concept, and nearly half (46 per cent) either used or were keen to use the sauce in their home cooking.
In conclusion, Heinz is revolutionizing the pasta sauce game with the launch of its exclusive Heinz Tomato Ketchup Pasta Sauce. Don’t miss out on the opportunity to indulge in this limited edition sauce that combines the best of Heinz Pasta Sauce and Heinz Tomato Ketchup. Make sure to visit your nearest Tesco store or heinztohome.co.uk from 4th October onwards. Happy cooking!
