Launched in 2017, Movies on the River offers a unique cinema experience that combines a sunset cruise along the Thames with iconic film screenings against the backdrop of London’s famous landmarks. This unforgettable event is made even more enjoyable with a selection of indulgent Häagen-Dazs ice cream flavors to choose from.
The flagship summer event is brought to you by a partnership between Häagen-Dazs and global media agency, Mindshare UK, in collaboration with the Time Out Creative Solutions team. As part of a wider bespoke multi-platform campaign for the ice cream brand, Movies on the River will feature a curated film program by Time Out’s expert editors. Running for four weeks over the summer, guests can look forward to five events per week.
Häagen-Dazs’ headline sponsorship ensures that the Ice Cream of Ice Creams joins in the al fresco fun. With sampling touchpoints on board, a Häagen-Dazs photo booth, and pre-roll ads on screen, guests will have plenty of opportunities to indulge. To further amplify this partnership, Time Out London’s social channels, CRM, digital feature page, and ticketing pages on timeout.com will also feature Häagen-Dazs.
Head of Häagen-Dazs UK, Jose Alves, expressed his excitement about the partnership, stating, “We’re thrilled to collaborate with Time Out on this unique event and deliver more moments of joy that Häagen-Dazs is known for. Our audience, who are luxury ice cream lovers, are always seeking new experiences, and this event will certainly be unforgettable.”
There is perhaps no better way to spend a gorgeous summer evening in London than floating down the River Thames and marveling at the incredible views, before settling down to enjoy a great movie with a delicious Häagen-Dazs ice cream in hand. So, don’t miss out on this incredible event and book your tickets now.
