Consumer insight was the driving force behind the creation of these three new flavors. Each flavor was carefully crafted using top quality British ingredients. Sam Mitchell, Ginsters’ managing director, expressed his pride in these new products. He emphasized the importance of delivering a unique flavor profile for each range, rather than offering something predictable across all three. The aim is to generate excitement not only for the Ginsters brand but also for the entire category. With our new Pasty, Bake, and Slice innovations, consumers now have a wider selection for a delicious, satisfying lunch. These options are packed full of quality ingredients, yet remain affordable. Let’s take a closer look at each of the new products:
The BBQ Hunters Chicken Slice (170g) is priced at £1.95. It features 100% British chicken and streaky bacon cooked in a smoky BBQ sauce. This delectable combination is enhanced with melted Westcountry cheese, all wrapped in light puff pastry.
Next, we have the Smoky Beef Chilli Pasty (180g) also priced at £1.95. This option includes 100% British beef, potato, black turtle beans, kidney beans, onion, tomato, red peppers, garlic, and oak smoked sea salt with a hint of chili. All of these irresistible ingredients are encased in a light puff pastry.
Finally, we introduce the Mexican Bean Bake (117g) vegetarian option, available at £1.50. This flavor consists of black and red kidney beans in a richly spiced tomato sauce, complemented by peppers, smoked cheese, and a hint of coriander. Again, it is all wrapped in a light puff pastry.
