Danone is set to expand its dairy portfolio in the United Kingdom with the launch of its new Skyr line.
This Icelandic-style yogurt, known for its thick and creamy texture, is naturally high in protein, completely fat-free, and rich in calcium.
Driven by strong consumer demand in other markets, Danone has decided to introduce Skyr to UK consumers. Since its introduction in 2019, Skyr has contributed to a remarkable 29% increase in yogurt sales in France.
The Skyr range will be available in several pack types and flavors, including the 800g Natural (RRP £3.30), 480g Natural (RRP £2.25), 150g Natural & Strawberry (RRP £1.10), and 270ml Vanilla and Strawberry beverages (RRP £1.50).
Tom Hickton, Dairy Marketing Director for Danone UK & Ireland, remarked: “After seeing the growth of Skyr in other markets, we are thrilled to introduce Danone Skyr to the UK. Our Skyr range offers a tasty option for consumers looking for naturally high-protein, fat-free products.”
Furthermore, he added, “Danone Skyr stands out in the market with its thick and creamy texture and mild taste. We believe it will be a popular choice among health-conscious shoppers.”
