“Let the Taste Take You There” ads will now be featured on carriages across all tube lines and digital displays in London underground stations. The advertisements will include those leading to major travel hubs, such as King’s Cross and London Victoria. With the support of print media and digital ads, OPIHR Spiced London Dry Gin will invest in the brand promotion. Moreover, the brand will form a strategic partnership with luxury travel pioneers, Abercrombie & Kent. Consumers will have the opportunity to win a once-in-a-lifetime safari for two worth £18,000.
Charly Smith, global brand manager for OPIHR Spiced London Dry Gin from Quintessential Brands, says that the brand wanted to target commuters at a time when seeking out new adventures is at the forefront of their minds. The brand’s passion for exploration, discovery, and trying new things is something they share with their consumers. With the competition, they can make someone’s travel bucket list come true while inspiring sales in retail customers with an impressive activation.
The promotional campaign aims to entice consumers by promoting an experience that will take them on a journey of taste and adventure with OPIHR Spiced London Dry Gin. The strategic placement of “Let the Taste Take You There” ads will capture the attention of individuals on the London underground, which is the most used public transport network in the city. Additionally, the combination of print media and digital ads will give the brand a powerful online presence. The strategic partnership fosters the relationship between OPIHR Spiced London Dry Gin and Abercrombie & Kent to create a unique experience.
In conclusion, the marketing campaign is a strategic move by OPIHR Spiced London Dry Gin to expand its consumer base in the competitive gin market. The advertisement placement, promotional partnership, and competition are essential tools for the brand to achieve its objective. The campaign brings the brand story of exploration, discovery, and trying new things to life, taking consumers on an unforgettable journey of taste and adventure.
