Nisa, the supplier for 177 holiday park convenience stores in the UK, has seen a surge in recruitment this year, with 12 new sign-ups in 2023. This growth represents the strongest year of recruitment for Nisa since the pandemic hit.
The sales of Nisa’s holiday park convenience estate witnessed a significant increase of over 30% in 2022, and the company expects this growth momentum to continue this year. The rising popularity of “staycations” has contributed to this positive trend.
In addition to Bourne Leisure, Nisa also supplies other renowned holiday park operators like Center Parcs and J&J Wilson.
Bourne Leisure, the parent company of Haven Holidays and Warner Leisure Hotels, attracts an impressive 4.5 million guests to its 56 sites across the UK annually.
Nisa’s successful six-year partnership with Bourne Leisure, covering 49 stores, has recently been extended to include two new stores at Thorpe Park and Perran Sands, both adopting the Nisa fascia.
Bill Marney, the grocery category development manager at Bourne Leisure, affirms the recognition and appeal of the Nisa brand, making it a natural choice for customers seeking value. He highlights the importance of offering a comprehensive range of products across their diverse store portfolio.
Victoria Lockie, Head of Retail at Nisa, acknowledges the sustained growth experienced among their holiday park customers, citing Bourne Leisure as a prime example. She emphasizes the significance of providing value for shoppers, a principle that extends to holiday experiences as well.
Nisa’s ongoing commitment to optimizing its services for its holiday park customers is fueled by the prevailing demand for value in the retail sector, an attribute that holds equal importance in the holiday industry.
