Food and Beverage Business
Consumer

Bottlegreen and Edwards 1902 form a partnership

Bottlegreen and Edwards 1902 form a partnership Bottlegreen, Edwards, Edwards 1902, form, partnership, Teams Food and Beverage Business

The first all-British co-branded elderflower liqueur is now available in 50cl bottles (RRP £26). With premium, wax-covered closures and a 20% ABV, this liqueur combines smooth, single-estate potato vodka with hand-picked elderflower cordial.

“We were thrilled when Edwards approached us about this exciting joint initiative,” says Sarah Lawson, head of marketing – softs at SHS Drinks. She adds that Bottlegreen cordial is well established as a quality ingredient for cocktails. While this is the first time they have put the brand name to an alcohol product, all Bottlegreen drinks are crafted using specialist, flavour-enhancing processes traditionally employed by winemakers.

According to Emma Hamilton, co-founder of Edwards vodka, partnering with Bottlegreen is a great opportunity. She explains that the new release is the result of a clear meeting of minds. Both companies share a common objective and approach, with quality at the heart of everything they do. They both strive to help make great-tasting, first-rate cocktails, whether it is by skilled bartenders or by consumers in their own homes.

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