Chupa Chups is excited to announce the launch of its newest addition to the Big Babol portfolio, the Green Apple flavor. Specifically tailored to Big Babol’s teen fan-base, the chewing gum comes in six perfectly wrapped pieces, ensuring maximum freshness and hygiene as customers enjoy it on-the-go.
Brand Manager Kim McMahon notes, “We understand the importance of joy, and that’s why we’ve expanded our collection to include Green Apple. Customers desire more excitement from their favorite lollipop brand, and we’ve listened.” She further adds, “With apple-flavored gum being a growing trend – currently up 595% vs LY – we’re confident that the Green Apple flavor will be a crowd pleaser.”
The Kids Gum Category is booming, with Big Babol Gum leading the race with a 10% share and an impressive growth rate of +51%. McMahon encourages retailers to stock up and invest, stating that the timing has never been more perfect.
To support the launch, Chupa Chups has established a captivating social media campaign that will spread the word about the Green Apple flavor and attract its primary demographic – teenagers!
Get ready to experience the refreshing tang of Big Babol’s newest flavor, Green Apple, – perfect for any mood or occasion.
