Tirlán-owned Irish milk brand, Avonmore, has recently launched a new product in line with consumers’ growing concern for digestive health and immune support. Avonmore Fibre Plus Milk features added chicory root fibre, essential vitamins C and D, and low-fat content, all packaged in a 1-litre carton, and is now widely available in Ireland’s retail stores.
With the constant demand for convenient and easy-to-obtain health products, Avonmore Fibre Plus Milk aims to bridge the gap in people’s nutritional needs, providing an effortless solution to fiber intake. Each 250ml glass of Avonmore Fibre Plus Milk contains 6g of fibre, making it an ideal option for two glasses per day to get the full benefit of chicory root fibre.
According to Grainne Murray, Senior Brand Manager at Tirlán, “Digestive health is a key area of concern for consumers, and with this product launch, we hope to provide an easy and convenient solution for consumers to increase their fibre intake, whilst the addition of vitamins C and D will also help to address consumers growing desire for products that support the immune system.”
The recent rebranding of Glanbia Ireland into Tirlán in September of last year has strengthened the company’s brand identity, reflecting its characteristics that define the organization. Tirlán stands for “land of abundance,” amalgamating the Irish words ‘Tír’ and ‘Lán.’ Such a brand change surely completed the company’s identity, making them a dependable source for high-quality products.
To sum up, Avonmore Fibre Plus Milk is perfect for all health-conscious consumers who require a nutritious, convenient, and effortless solution to up their fiber intake. With added benefits such as vitamins C and D and a low-fat content, this drink is handy and beneficial in all possible ways, providing the ideal blend of taste and health to its consumers.
