Food and Beverage Business
Consumer

Andrex expands its Mega rolls selection.

Andrex expands its Mega rolls selection. Andrex, expands, Mega, Mega rolls, range, rolls, selection Food and Beverage Business

Kimberly-Clark’s Andrex brand has taken a significant step in reducing plastic and cardboard packaging with the launch of Mega Rolls. These rolls offer 50% more sheets per pack than standard rolls, using less packaging while providing more value for families. Initially available in the Classic Clean variant, the Mega Rolls will soon be available in two new formats – Supreme Quilts and Gentle Clean.

Dan Howell, the Vice President and Managing Director of Kimberly-Clark UK & Ireland, emphasized that the Andrex brand is dedicated to improving the lives of their customers. “We know that our customers are constantly looking for better value during their weekly shops but still want comfort and quality,” he said. “That is why we are proud to extend our Andrex Mega Rolls portfolio to include Gentle Clean and Supreme Quilts.”

Supreme Quilts offers premium comfort with its thicker and softer sheets. On the other hand, Gentle Clean provides a family-friendly option, embossed with the iconic Andrex puppy on each sheet. The launch of these new formats marks a new milestone for Andrex, who has been a leading brand in bathroom tissue for over 80 years.

The Mega Rolls launch is seen as part of Kimberly-Clark’s wider commitment to sustainability, helping to reduce plastic and cardboard waste in the environment. By providing more sheets per pack, the use of plastic and cardboard to package them can be significantly reduced. The launch of Mega Rolls has been welcomed by environmentally-conscious customers looking for a more sustainable way to manage their weekly shops.

In conclusion, the Andrex Mega Rolls offer families a pack that lasts 50% longer compared to standard rolls, reducing the need to purchase frequent replacements. This not only provides value to customers but also contributes to the sustainability efforts of the brand. With the newly launched Supreme Quilts and Gentle Clean variants, Andrex continues to listen to its customers’ needs and provide them with high-quality and sustainable products.

Related posts

Adriatico Unveils the Fourth Limited Edition Release in Its Amaretto Collection

FAB Team

Highgrove and Cotswolds Distillery Collaborate on Exclusive Limited Edition Whisky

FAB Team

Good Guys Bakehouse Expands Its Savory Biscuit Melts Range

FAB Team