Algonomy, an AI-driven platform, is set to enable Hancocks, a UK-based wholesale confectionery, reach its target market by providing an automated, personalised experience. Using Algonomy’s advanced AI, customer segmentation, and predictive models, Hancocks can deliver individualised online content, product recommendations, search results, and browsing experiences.
As a wholesaler catering to convenience stores, independent retailers, and smaller online businesses, Hancocks provides customers with convenient e-commerce options to serve over 55,000 customers each week. With over 4,000 products, Hancocks recognizes the need for customisation to satisfy its diverse customer base. That’s where Algonomy steps in, offering automated customer profiles based on each client’s needs and purchase behaviour, thereby providing insights to deliver a personalised experience.
Algonomy’s platform presents a library of over 150 pre-built strategies that ensure contextual relevance in every customer interaction. Besides pre-built strategies, Hancocks can also create customised personalisation strategies, enabling business users to be self-sufficient. Technical or IT teams’ dependency is eliminated, and business users are free to evaluate their hypotheses at any moment.
The platform also offers advanced merchandising and brand controls aligned with specific business goals. These goals include basket size, margin management, active promotions, engagement, and conversion. Lisa Flanagan, head-revenue at Algonomy, comments, “We are excited to be a part of Hancocks’ growth story. We look forward to helping them convert every digital interaction into a personal experience for their customers, and thereby drive greater engagement and revenue.”
In conclusion, Algonomy’s platform provides Hancocks with the capability to deliver personalised experiences for every customer and achieve its business goals.
