Nestlé has sold UK meal-kit business SimplyCook to ingredient and flavourings supplier Jardox.
Announcing the transaction on 3 November, Nestlé said the sale formed part of its strategy to “simplify our business to drive growth”. The companies did not disclose the financial terms.
“SimplyCook is a unique business with a strong brand and a differentiated proposition in the UK meal kit market,” Nestlé said. “Since joining Nestlé, the business has continued to build a loyal customer base and develop its offering.”
Jardox has maintained a “long-standing partnership” with SimplyCook. Nestlé said that relationship made Jardox a “natural fit to take the business to its next chapter”.
London-based SimplyCook was established by Oli Ashness in 2014. The company provides consumers with measured flavour blends alongside recipes designed for home meal preparation.
Nestlé, the owner of the KitKat confectionery brand, bought SimplyCook in February 2021 for an undisclosed amount, adding the direct-to-consumer meal-kit business to its portfolio.
Nestlé had not responded to a request for additional comment on the disposal by the time of publication.
The sale comes as the food and beverage group continues to reshape its portfolio. In September, Nestlé agreed to sell the “mainstream” vitamins, minerals and supplements brands it had placed under strategic review the previous year.
The portfolio, which includes Nature’s Bounty and Nuun, is being sold to US private-equity firm Yellow Wood Partners for SFr800m.
Nestlé is also conducting a review of New Zealand-based supplement company The Better Health Company and its Go Healthy brand.
In July, the group agreed to sell a 50% interest in its waters and “premium” beverages operations to private-equity firm Platinum Equity. The transaction will establish the Peranel joint venture.
Three months earlier, Nestlé disposed of its majority holding in German spices and seasonings company Ankerkraut, returning the stake to founders Anne and Stefan Lemcke.
In December 2025, Nestlé also sold its remaining interest in charcuterie business Herta to its Spanish joint-venture partner, Casa Tarradellas.
