Food and Beverage Business
Consumer

Hovis Unveils Exquisite Artisanal-Inspired Breads

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Introducing Bakers Since 1886 Rustic Bloomers, a collection of delectable artisanal breads that will elevate your culinary experience. This range includes the Rustic White Bloomer, Rustic Seeded Bloomer, and Rustic Granary Bloomer. Unlike conventional bloomers, Hovis’ 1886 Rustic Bloomers are meticulously created with a unique baking technique. They are baked in shallow trays, resulting in a traditional tapered and rounded shape. Each slice is thick, ensuring a satisfying bite, while the generous end crusts add an extra layer of taste and texture.

Hovis has a longstanding commitment to honoring tradition while embracing innovation, and the launch of the Bakers Since 1886 Rustic Bloomers range perfectly embodies this philosophy. These breads are not merely loaves; they are a true testament to our dedication, with each bite serving as a reminder of our heritage and unwavering pursuit of excellence. Immerse yourself in a more authentic and artisanal inspired experience that will make every meal a moment to savor.

It’s clear that the demand for premium artisanal inspired products is on the rise. The total pre-packaged bloomers subcategory is currently valued at £49.5m and has experienced a remarkable 11.6% value growth. Recognizing this trend, Hovis has taken a direct approach by introducing our Bakers Since 1886 Rustic Bloomers range. By doing so, we are empowering retailers with the perfect products to meet the growing shopper demand and drive sales in their stores.

Join us in celebrating the rich heritage and unmatched quality of Bakers Since 1886 Rustic Bloomers. Elevate your meals with these delicious and distinctive breads that epitomize the art of fine baking.

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