In an innovative move towards engaging consumers, the brand has launched football-themed cans equipped with temperature-activated ink. This unique feature transforms the can to blue at 8°C, enticing customers with the chance to win exciting prizes.
These limited-edition 330ml cans will be available across the UK in all major grocery retailers starting June 2026. The recommended retail price is set at £11.99 for an 18-pack multipack and £15.29 for a 24-pack multipack.
While 86 million football-themed cans will hit the shelves, only 150,000 exclusive “Perfect Chilled” variants will be produced, making them a rare collector’s item.
Utilizing cutting-edge thermochromic technology, the cans feature innovative temperature-sensitive ink. This ink undergoes transformation at 12°C, turning blue at 8°C, which is considered the optimal temperature for enjoying PepsiMax.
In addition to the eye-catching design, customers have the opportunity to win prizes including £5,000 cash towards the ultimate home entertainment bundle, football tickets, Pepsi Football Nation merchandise, and Pepsimax vouchers. This strategy not only enhances food and drink marketing efforts but also aligns with current food and drink consumer trends focused on sustainability.
