Chivas is delighted to announce its collaboration with rapper Stefflon Don, as part of its ‘I Rise, We Rise’ campaign. Inspired by Stefflon Don’s debut album ‘Island 54’, Chivas has introduced a limited edition version of Chivas 12, featuring a tropical twist that beautifully captures the album’s island theme.
Stefflon Don expressed her excitement about the partnership, stating, “Everyone knows I’m a fan of Chivas, so I’m thrilled to finally share the news that we’ve joined forces to unveil our own bottle inspired by my new album. Island 54 is a celebration of the diverse cultures and artists that have inspired me on my journey, and that’s exactly what our collaboration represents. It goes beyond just whisky and music; it’s about embracing a shared ethos of working together to forge our own paths to success while celebrating the blend of cultural influences that inspire us to create something truly unique. The design of the bottle exudes summer vibes, from the label to the colors and the artwork. This is just the beginning of our journey, so stay tuned!”
Liam Murphy, brand director at Pernod Ricard UK, highlighted the significance of teaming up with Stefflon Don: “As a powerhouse in the global music industry, Steff has revolutionized the game. Through her joint efforts with her trusted team, she has crafted fresh paths to success, not just for herself, but also for a new generation of artists. This collaboration showcases that success is built on collaboration, not just individual efforts. We are proud to welcome Steff even further into the Chivas family through the introduction of our limited edition Chivas 12, which will undoubtedly resonate with her countless fans.”
To celebrate the ongoing collaboration, Chivas and Stefflon Don have created a signature cocktail inspired by the artist’s favorite flavors. Aptly named ‘The Don’, this refreshing cocktail combines the fruity and tropical notes of pineapples, berries, and lime, perfectly complemented by the smooth, rich, and generous taste of Chivas 12.
Be sure to mark your calendars for the release of Chivas 12 x Stefflon Don (RRP £32.80) on August 15th. This exclusive edition will be available at Tesco, Sainsbury’s, Asda, Co-op, Amazon, and select convenience retailers.
Stay tuned for more exciting updates from this remarkable collaboration between Chivas and Stefflon Don as they continue to captivate audiences with their shared passion for music and whisky.
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