The multi-million-pound marketing campaign highlights the numerous benefits of Tetra Pak cartons for consumers, focusing on food and drink sustainability.
Cirio’s extensive range of products now available in Tetra Pak cartons encompasses Passata, a selection of beans, pizza sauce, baked beans, and a variety of authentic regional Italian pasta sauces. This innovative packaging supports food and drink packaging trends by offering an eco-friendly alternative.
Tetra Pak claims that their format can save up to 40% on shelf space compared to traditional packaging methods, which is a significant advantage for retailers and enhances food and drink marketing efforts.
Diego Pariotti, Cirio’s head of export – CCO & CMO, stated: “This campaign highlights both the exceptional quality of our products and the practical advantages our packaging delivers to consumers. Cirio farmers couldn’t be prouder of the products they produce – and when those products are delivered to customers in perfect premium packaging, their pride knows no bounds.”
