In February 2025, the founders of Deliciously Ella acquired the Allplants brand name and its customer database following the company’s administration.
However, they did not secure the brand’s intellectual property (IP). This allowed Grubby to obtain exclusive rights to the recipes and manufacturing methods for the full range of Allplants products in March.
Starting August 22, five out of nine plant-based ready meals will be soft-launched on the Grubby website, each dish carefully crafted to replicate the original Allplants recipes.
These new ready meals will be available exclusively through the Grubby website, with plans for future retail distribution underway.
“We promised to bring the much-loved Allplants products back to life for customers and, after months of hard work, we are delighted to deliver on our commitment,” stated Grubby founder Martin Holden-White.
“The incredible work Jonathan Petrides and his team did in developing these dishes was a true asset of the brand. We’re thrilled that they will live on, with a refreshed Grubby approach as part of our exciting expansion into ready meals.”
“This launch signifies an exciting evolution for Grubby. We’ve always believed that eating more plants should be effortless, delicious, and genuinely impactful. With our new ready meals, we’re making it easier than ever for people to enjoy exceptional plant-powered food without compromising on taste or convenience.”
Grubby Ready Meals start at an affordable £4.84 per serving for orders of 15 or 16 meals. The full product range is as follows:
- Miso Tamari Buddha: Chilli-glazed tofu with edamame smash and grains.
- Harissa Cauli Grain Bowl: Harissa cauliflower served with muhammara sauce and a Levantine grain mix.
- Tempeh Rainbow Buddha Bowl: Crispy miso tempeh, beetroot rice, and ginger turmeric chickpea smash.
- Chickpea Apricot Tagine: Sweet potato tagine with apricot, za’atar marinade, and dukkah garnish.
- Tofu Saag Paneer Curry: Aromatic spinach, potato, and tofu curry, perfect with rice.
- Tex Mex Protein Bowl: Smoky Tex-Mex bean chili with broad bean smash.
- Cashew Mac and Greens: Creamy macaroni with cashew sauce and golden breadcrumbs.
- Spicy Szechuan Noodles: Brown rice noodles with fiery tahini sauce, soy, mushroom mince, and pak choi.
- Creamy Nduja Rigatoni: Rigatoni in a creamy sauce topped with plant-based spicy ’nduja crumb.
