Pladis is proud to announce the launch of a PMP format for Jacob’s Crinklys Salt & Vinegar non-HFSS (£1.25), exclusively for independent retailers. Asli Akman, Marketing Director of Pladis UK&I, highlights the significance of health and value to shoppers, predicting strong sales performance in the convenience and impulse channels, which will benefit independent retailers.
In addition to this, Pladis has revamped the non-HFSS multipacks, making them more eye-catching for shoppers. The redesigned packaging prominently displays the ‘30% Less Fat’ label, as well as the ‘Oven-Baked’ indicator across the entire Crinklys range. By highlighting these differentiating factors on-pack, we aim to enhance the appeal of Jacob’s Crinklys to all consumers, especially those seeking a lighter snack option.
At Pladis, we are committed to addressing consumer needs and preferences, and this new PMP format, along with the revamped packaging, is a testament to our dedication to providing high-quality, healthier snacks. We are confident that these improvements will attract more savoury snacking shoppers, boosting the overall sales volume for Jacob’s Crinklys.
In summary, Pladis is excited to offer independent retailers the exclusive opportunity to stock the PMP format of Jacob’s Crinklys Salt & Vinegar non-HFSS (£1.25). The updated packaging, featuring prominent labels such as ‘30% Less Fat’ and ‘Oven-Baked,’ aims to attract health-conscious consumers looking for a delicious, guilt-free snack.
