Private-equity-backed bakery group CH Guenther & Son has acquired US tortilla manufacturer Fresca Mexican Foods. The financial terms of the transaction remain undisclosed.
In a statement, CH Guenther & Son expressed its commitment to enhancing tortilla production and strengthening its ties with foodservice clients. This acquisition aligns with emerging trends in the food and beverage industry, allowing the company to respond effectively to evolving consumer preferences.
Idaho-based Fresca Mexican Foods employs 370 full-time staff and boasts a production capacity of approximately five million tortillas per day. CH Guenther & Son’s CEO Rod Hepponstall remarked, “The company’s state-of-the-art manufacturing facility and strategic partnerships with some of the most prominent fast casual and QSR chains in North America are a great fit as we continue to execute our growth strategy.”
Hepponstall joined the group in 2023 after leading seafood supplier High Liner Foods for five years. Notably, CH Guenther & Son operates under the ownership of US-based firm Pritzker Private Capital, along with management and co-investors.
With a workforce of 5,000 spread across 30 food manufacturing sites in the US, Canada, and Europe, CH Guenther & Son’s brand portfolio includes Morrison’s White Wing flour mixes, Sun-Bird, Pioneer, and William seasoning mixes. Pritzker Private Capital also manages a diverse array of companies, including Monogram Foods and Sugar Foods.
