PepsiCo is offering a fantastic opportunity this summer for independent businesses to win up to £2,000 in its latest giveaway. This initiative is a first for PepsiCo and is open to both independent away-from-home operators and independent retailers.
To enter, operators or retailers simply need to purchase three cases of any qualifying product in a single transaction from a participating wholesaler and text to win by 31st August. It’s a simple and straightforward process that gives businesses a chance to win a substantial prize.
One of the qualifying products included in the giveaway are RRP price-marked-packs. These packs are especially appealing to shoppers as they provide reassurance regarding pricing. Additionally, RRP price-marked-packs have been shown to be successful within the savoury snacking market, accounting for 42% of salty snacks value sales in the Crisps, Snacks, and Nuts segment. They continue to grow at a remarkable rate of +20.1% compared to the previous year, underscoring their importance in this sector.
Mike Chapman, the head of wholesale at PepsiCo, expressed the company’s motivation behind this giveaway. He highlighted that the summer season attracts more consumers to convenience stores and independent outlets who are looking to prepare for barbecues, grab a quick snack, or spend time with friends and family. PepsiCo’s aim with this giveaway is to support independent businesses during this busy period, enabling them to invest in their outlets and continue serving their communities.
The qualifying products for this giveaway encompass a range of popular choices, including various sizes and flavors of Walkers, Doritos, PopWorks, and Snack A Jacks. Additionally, all £1.25 PMP items are eligible.
