KFC proudly marks 60 years in the UK and Ireland (UK&I) with a significant announcement that underpins its future growth strategy. This milestone is not just a celebration; it is part of a robust plan to strengthen its market presence.
The fast-food chain intends to open 500 new outlets over the next decade. This ambitious goal aims to position KFC as the fastest-growing restaurant brand for the upcoming generation.
KFC plans to invest as much as £466 million in new restaurant openings across the UK and Ireland. The focus will be on building flagship locations and drive-thrus in regions with significant growth potential, particularly in Ireland and North West England.
Additionally, part of this investment will be allocated to upgrading over 200 existing KFC locations—representing 20% of the KFC estate—with contemporary designs and cutting-edge digital capabilities.
Alongside that, KFC will inject an extra £583 million into job creation and enhancing its supply chain over the next five years. This initiative is expected to generate more than 7,000 new roles within its UK&I division.
Moreover, £404 million will be dedicated to strengthening relationships with key suppliers, including Pilgrim’s Europe, McCormick, and Nature’s Way, which supply essential products like chicken, gravy, and salads.
Overall, this extensive investment is projected to contribute an additional £169 million in direct gross value added to the UK economy within the next five years.
This strategic move aligns with the nation’s growing appetite for fried chicken, currently valued at £3.1 billion. KFC’s expansion in the UK&I began in Preston back in 1965, fueling this demand.
Throughout its 60-year history in the UK&I, KFC is estimated to have contributed a staggering £11.6 billion to the UK economy. This contribution comes through investments, spending with UK suppliers, and the positive impact of its team members’ wages.
Looking ahead, the fried chicken market is set to grow even further. KFC reports that consumer demand for fried chicken is currently outpacing other quick-service restaurant (QSR) categories.
“We’ve been serving customers in the UK for 60 years now, but we’ve never seen such strong demand for freshly prepared, fried chicken as we’re seeing today,” commented Rob Swain, general manager KFC UK & Ireland.
“As the market leader and a near-£2 billion revenue business, we’re incredibly well positioned to unlock this opportunity. That’s why we’re doubling down on our commitment to the UK&I with a major investment in our restaurants, and in the suppliers who have been so crucial to our success, which will create jobs in local communities across the country.”
