Global Brands’ VK has recently introduced a refreshing and healthy range to the off-trade market – VK & Soda. Containing zero sugar and fewer calories than VK’s original product line, VK & Soda is available in a canned format, offering two delightful flavours: VK & Soda Berries and VK & Soda Lime.
Charlie Leaver, head of brand at Global Brands, expresses that VK & Soda is a pre-mixed drink that perfectly balances the flavours of soda with a zesty and crisp taste, allowing consumers to enjoy a party vibe and fruity notes while consuming fewer calories. With only 69 calories and zero sugar in the new 330ml format, students and other consumers can indulge in their favourite drink without guilt.
The VK & Soda range is perfect for those looking for a delicious, healthier, and convenient option. The new product line meets the demand of the health-conscious demographic, without compromising on taste. This introduction demonstrates VK’s commitment to innovation and the brand’s awareness of the changing market demands.
As the beverage industry continues to evolve, VK is well-positioned to provide a range of options for consumers, catering to their different preferences. The VK & Soda range is a perfect example of this, offering a refreshing and low-calorie choice enjoyed by all.
