Smurfit Kappa has successfully created new packaging for Horseshoe Gin, a Northern Ireland-based distillery. The new packaging features the brand’s diamond-shaped label with a cut-out at the front of the box and an inner lid with eye-catching cut-outs to hold the fragile bottle firmly. The packaging has received positive feedback from both customers and retailers.
“The vivid new packaging for Horseshoe Gin helps the product stand out on shelves in a crowded category,” stated Smurfit Kappa. An alluring and arresting shelf presence is vital for capturing a consumer’s attention in a supermarket or other retail environment with endless options for consumers to choose from. The packaging ensures that the product is received exactly as intended, resulting in delighted customers.
The sustainable packaging solution, with 75% recycled fibre content, has fulfilled the growing demand for eco-conscious packaging. The new gin gift packaging stops twisting bottles during transit, maintaining the quality and aesthetic appeal of the packaging.
“We’re really pleased with the striking colours, and the print quality is more than we could have asked for,” said Sam Dorman from Horseshoe Gin. Smurfit Kappa has successfully captured everything that the brand was looking for from the new packaging and has reflected who the brand is.
In conclusion, the new packaging for Horseshoe Gin, created by Smurfit Kappa, clearly represents the brand and ensures that their product stands out. The sustainable packaging solution will appeal to the growing numbers of eco-conscious consumers whilst maintaining quality and aesthetic appeal. The packaging ensures that delicate bottles are shipped safely and seamlessly, resulting in happy customers.
