Pukpip, a challenger brand, has unveiled its Real Frozen Bananas Dipped in Chocolate, which are now available in Whole Foods Market in preparation for the ice cream season. This move challenges the traditional ice cream category by capitalizing on the growth of permissible yet indulgent frozen fruit snacks.
Zara Godfrey, the managing director at Pukpip, is delighted with the partnership with Whole Foods Market, as it aligns with the brand’s objectives to provide ways for people to eat more fruit in enjoyable, delicious, and convenient ways. She explains, “We offer indulgent fruit snacks that do not compromise on taste.”
To begin, the London retailer has introduced Pukpip’s first two products, Milk and Dark Chocolate Dipped Bananas, in the frozen section of all seven of its stores. To celebrate its launch in Whole Foods Market, Pukpip has invested in an enticing window display at the Flagship Kensington High Street store and prime London-based OOH media to promote product awareness during July.
Pukpip’s bananas are responsibly sourced and frozen fresh at origin in the coastal region of Ecuador. They use bananas that are deemed imperfect and are rejected from export due to minor skin defects, improper size or shape, or batches with too many. By upcycling these wonky bananas, Pukpip saves them from going waste and transforms them into delicious chocolate-covered treats, which appeals to many health-conscious consumers.
Pukpip Real Frozen Bananas contain nothing artificial and only have 152-161 calories each. They’re ideal for snacking, as a treat or for dessert. Milk Chocolate Dipped Bananas won the 2022 Great Taste Award, and Dark Chocolate Dipped Bananas are Vegan Certified. The frozen bananas are available to retail in multipacks of three, in milk chocolate and dark chocolate, at an RRP of £3.99.
To become a stockist or find out more about Pukpip’s Real Frozen Bananas Dipped in Chocolate, you can email hello@pukpip.com, visit www.pukpip.com, or follow @hellopukpip on Instagram to receive news and updates.
In conclusion, Pukpip’s Real Frozen Bananas Dipped in Chocolate are a fun, indulgent way to enjoy fruit and satisfy your sweet tooth. They’re responsibly sourced, healthy, and delicious – perfect for everyone looking to snack intelligently. With Whole Foods Market’s backing, Pukpip’s frozen bananas are poised to become even more popular and easily accessible.
