Dr. Oetker is expanding its dietary and lifestyle ranges with the addition of the Dr. Oetker Ristorante Vegan Pepperoni-Salame to its pizza portfolio. This new flavor follows the success of the Dr. Oetker Ristorante Vegan Margherita Pomodori, which was launched in 2021 and has become the most valuable vegan frozen pizza product in the category, worth over £2 million as of February 2023.
The Dr. Oetker Ristorante Vegan Pepperoni-Salame is a vegan take on the brand’s classic Italian-style pizza. It features the thin and crispy Ristorante crust, topped with passata, dairy-free mozzarella, and vegan pepperoni-salame. This latest addition provides vegan pizza lovers with more options, and it is set to hit the shelves at Tesco, in store and online, from 17th May 2023.
Paula Wyatt, head of marketing at Dr. Oetker Ristorante, stated that the success of the first vegan pizza in the category since its launch in 2021 has created a great time to grow the range. “We’re really excited to grow the range with our new Ristorante Vegan Pepperoni-Salame and to help vegan pizza lovers have more options when it comes to playing it Italian with their choice of dinner,” she added.
This new addition brings even more variety for those on a vegan diet or looking to reduce their meat and dairy consumption. With Dr. Oetker’s commitment to providing tasty, high-quality options to meet different dietary requirements and lifestyles, the brand is confident that the Ristorante Vegan Pepperoni-Salame pizza will be popular with consumers.
In summary, the Dr. Oetker Ristorante Vegan Pepperoni-Salame is a new vegan flavor that joins the brand’s pizza portfolio. It provides more options for vegan pizza lovers and is set to be launched at Tesco’s stores and online from 17th May 2023. As the brand continues to expand its dietary and lifestyle ranges, it aims to cater to the needs of different consumers and provide high-quality options.
