The new Peroni Nastro Azzurro global creative, created by BAFTA-winning director Tom Green, is an exciting development for the brand. This marks their first ever winter marketing campaign and is aimed at beer lovers around the world. The campaign encourages audiences to “Live Every Moment, All Year Round,” including during the winter season.
Camilla Scognamiglio, global marketing manager at Peroni Nastro Azzurro, comments on the creative, saying, “We saw an opportunity to showcase our premium lager during the festive season. Through an emotive narration, the story warms not only the heart but also the beer palette. We are confident that our authentic Italian-inspired creative will encourage audiences to live every moment, thanks to its premium and uplifting taste.”
You can view the advert for the campaign here.
