ManufacturingOnce Billa Taps into the Heart of TraditionFABBMagazine11 November 202610 November 2026 by FABBMagazine11 November 202610 November 202667 BILLA Bulgaria is expanding its private-label strategy with the introduction of ‘Obicham’ (“I Love”), a broad range built around Bulgarian production, straightforward ingredients, and clearly...